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酃湖万达广场策略思路提报【商业地产】【品牌定位】【全案】.pdf

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1、酃湖万达三事而立Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|2019年，酃湖万达做了一件“事”落子衡阳，择址衡阳珠晖Time flies, time c

2、hanges, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|2020年，酃湖万达造了一场“势”全国第5座A级旗舰店/衡东首个大型综合体销售业绩一骑绝尘Time flies, time changes, th

3、e past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|2021年，酃湖万达还要再做一个“市”酃湖万达广场即将开业Time flies, time changes, the past smile in the most b

4、eautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|2021 造市两步走Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landma

5、rk, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and pl

6、ay.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|建立期待满足政府|城市|大众的高度关注国际商业品牌加持+超级大盘的造梦力背靠大商业的投资品+全配套的住宅产品环境+配套+产品品牌力+规划力+影响力建立信心满足购房生活向往再造销售力销营先造品牌力OPERATE利用大商业开业强化国际万达的品牌价值建立衡阳人对万达的期待品牌运营一个择址于重点发展板块上超大体量的城市级地标项目从来就不是一个单纯卖房子的普通地产项目万达之于衡阳始终离不开的是一种城市影响

7、力 Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times| 所谓影响力，不是我们提供了什么，而是我们改变了什么！ Time flies, time changes,

8、 the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Pla

9、za, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|酃湖万达广场改变的是衡阳对“区域”的认知衡阳要发展，城市要扩容，要在发展的大潮流中抛弃陈旧观念，衡阳应该拥有更好的生活场所酃湖万达，城市扩容绝对的排头兵因为万达，板块商业、教育、交通等配套全线升级如今，无论区域价值还是城市地位珠晖已然超越华新，抢占下一个十年城市发展热点

10、Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|长沙政府用10年时间让河东人民爱上河西而酃湖万达广场，将凭一己之力填补河东商业空白一改河东荒、土、穷的区域形象

11、全面结束消费要过河的河西时代酃湖万达广场改变的是衡阳的商业格局Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|酃湖万达广场改变的是衡阳的生活方式城市的生活缺乏

12、样本，酃湖万达带来一种全新的蓝本一线城市生活的场景和模式，在这里得到梦幻般的集中呈现。孩子的街舞和滑板、妻子的购物和美食、先生的谈判和交际，全家人的电影、娱乐.都在这里发生。成就的，不仅是城市理想，更是丰盛人生的多种可能。从此在衡阳，去步行街购物、来解放路觅食、到各大景点打卡的生活结束了，来万达，一站就够了城市的综合体很多，万达是一类，其他是一类南中国，仅一座的5A级万达广场旗舰店名品购物、世界美食、休闲娱乐、国际影院、儿童游乐、商务会谈等多重业态汇聚更因为酃湖的加持，人们在这里不仅仅可以接触国际一线的潮流还可感受到完全不同的消费方式和生活体验Time flies, time changes,

13、 the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the

14、 times|原来购物，可以是穿越公园的旅行，走过这一站，还有下一站的惊奇Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|原来美食可以与湖景邂逅，让所有的约会

15、与相聚变得浪漫而有趣Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|把木马当白龙马穿上滑冰鞋就是现代哪吒原来有想象力的空间会激发孩子的探索欲Time flie

16、s, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|清晨的美容SPA，午后的茶室小歇，晚间的高歌狂欢.原来快乐的方式不是千篇一律Time flies, time changes,

17、the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|浪漫情人节，诡异万圣节，疯狂啤酒节，缤纷嘉年华.原来节日也会因场景空间而变得意义非凡Time flies, time changes, the past smi

18、le in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|时尚潮流多元国际体验元素活力服务美食格调购物运动休闲希望浪漫精彩靓丽汇聚品位闪耀缤纷个性狂欢快乐前沿生活约会礼物美好绚丽都市笑容幸福逛街游戏色彩节日丰富悦活浓缩世界，适用多样人群需求，一

19、个万般精彩的5A级万达广场为城市年轻族、学生族、全家庭的提供了万千种休闲娱乐的方式，打造出WAN全不一样的都市生活不同是城市地位不同是商业格局不同是消费习惯不同是生活方式不同酃湖万达 WAN 不同WAN：是万达的万，是包罗万象的WAN是大腕的腕，是大牌驾到的WAN是玩乐的玩，是流连忘返的WANTime flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and p

20、lay.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|2021的推广，如何将酃湖万达广场的WAN般精彩、WAN千繁华、WAN全不同快速传递给客户呢？又如何WAN出花样的引爆开业的人气呢？| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most b

21、eautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.一句自带音效的ICONWAN出共鸣| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy

22、 landmark, is a paradise for young people to eat, drink and play.2021 超级WAN| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to

23、eat, drink and play.超级WAN：比普通购物中心优享了湖泊资源的商业综合体，是超级WAN比普通万达广场更具规模的5A级万达广场，是超级WAN比普通商场入驻更高端的国际品牌，是超级WAN| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a par

24、adise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D

25、 A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading

26、 the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the p

27、ast smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a

28、trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat,

29、 drink and play.一个特别的IP形象WAN出记忆点| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.万达牛 | W A N D A P L A Z

30、 A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.以牛做开业年吉祥物的主要原因：酃湖万达在牛年开业，以牛年的形象输出会更具记忆点城市发展在哪里，万达就在哪里，万达是城市的拓荒牛填补城市空白，拉动区域

31、发展，敢于创新，敢于不同，万达是城市的创新牛| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is

32、the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|

33、Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most be

34、autiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a pa

35、radise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N

36、D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leadin

37、g the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the

38、past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a

39、 trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat

40、, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the c

41、enter of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time

42、flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautif

43、ul memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradis

44、e for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.推广，怎么WAN?Time

45、 flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times| 开业三部曲Time flies, time changes, the past smile in the most

46、 beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|一波倒计时100天话题炒作WAN出悬念| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|

47、Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.Step 1 :倒计时预热炒作#他来了# 悬念宣传，制造噱头1、悬念海报，激发全民好奇心将不同年龄、不同种族、不同地域的人激动的表情作为画面的主视觉，并配以悬念文案“他来了”，传达万达广场的到来是属于全龄段、全衡阳、全世界的狂欢，提升大家的好奇心和影响力。| W A N D A P L

48、 A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.他来了他来了他来了他来了Step 2 倒计时预热炒作#他是谁# 街头快闪，吸引眼球2、街头创意快闪，引人注目邀请不同国籍、不同年龄段的舞蹈家

49、、歌唱家于闹市街头进行表演型快闪，并通过现场手举牌等物料传递酃湖万达广场开业倒计时的信息。| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.Step 3 倒计时

50、预热炒作#酃湖万达未衡阳而来# 海报宣传，公布开业时间所有超越时代的选择都是时代必然酃湖万达未衡阳而来开业倒计时100天| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink a

51、nd play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of

52、the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.一次轰动全城的蓄势WAN出气派| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times

53、|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most b

54、eautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.亮灯仪式前宣品牌入驻之大“WAN”驾到以更有趣味的形式，释放大WAN驾到强调万达驾到的重要性品牌大腕的重要性| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most be

55、autiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.筒子、条子、发财东南西北中独缺WAN 玩不起大WAN驾到带你玩到起飞酃湖万达即将开业敬请期待个、十、百、千独缺WAN 玩不大大WAN驾到带你玩票大的酃湖万达即将开业敬请期待三四线的城市十八线的明星独缺WAN 玩不爽大WAN驾到带你玩到嗨酃湖万达即将开业敬请期待前宣海报演绎| W A N D A P L A Z A | Wanda is the center of the city, le

56、ading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes,

57、the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaz

58、a, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to

59、 eat, drink and play.亮灯仪式活动集中爆发之大“WAN”演唱会| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.一场群星荟萃，大腕云集的演唱

60、会，聚焦酃湖万达的亮灯仪式，将酃湖万达广场的开业前宣再一次推向推广的高潮大WAN推荐| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.创意拓展物料大WAN云集的

61、扑克牌背面是2021 一起WAN的IP形象正面是入驻万达的各大品牌以及产品系| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|一场人潮鼎沸的终极爆破WAN出声势| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory

62、. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.开业盛典| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for

63、 young people to eat, drink and play.正式开业，意味着从此真正的告别河西的商业中心，告别乏味的购物体验，告别过去的刻板印象，所以在此之前，我们先和过去say goodbye！| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|我们用一场盛大的告别，去迎接WAN象更新再见！河西吃饭还要过河的时代结束了奶茶甜点、火锅烤肉皆在万达美食不可辜负你不可辜负酃湖万达让衡阳岂止繁华#2021 超级WAN#全国第五座万达广场5A级旗舰店即将

64、盛大开业| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the

65、city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.再见！乏味逛街只去解放西的时代结束了欧美的时尚，日韩的美妆皆在万达潮流不可辜负你不可辜负酃湖万达让衡阳岂止繁华#2021 超级WAN#全国第五座万达广场5A级旗舰店即将盛大开业| W A N D A P

66、L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the

67、trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.再见！衡阳把衡阳定义为三四线城市的时代结束了国际大牌、超一线配套皆在万达生活不可辜负你不可辜负酃湖万达让衡阳岂止繁华#2021 超级WAN#全国第五座万达广场5A级旗舰店即将盛大开业| W A N D A P L A Z A | Wanda

68、 is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the ti

69、mes|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the mos

70、t beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.正式开业，还意味着繁华即享、便捷即享、欢乐即享，开业倒计时的宣传重点也将集中演绎立即享乐的情境，同时通过围挡进行展示。| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the

71、 most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.#献给800万贪玩的衡阳人#| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a tr

72、endy landmark, is a paradise for young people to eat, drink and play.话题炒作1、首先由一波衡阳人的吐槽起势：“衡阳太无聊”、“商场千篇一律”等挑起话题2、用#献给800万贪玩的衡阳人#为话题，炒作大商业的繁华缤纷的生活，以及会给衡阳人带来的改变，进行价值点的全面释放。道路千万条开心第一条2021超级WAN 立即享乐| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time c

73、hanges, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.开业氛围营造：急着成长也赶着快乐2021超级WAN 立即享乐发福意外幸福才是必然2021超级WAN 立即享乐衡阳无乐可去万达无处不乐2021超级WAN 立即享乐| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of

74、the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in t

75、he most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmar

76、k, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and pla

77、y.开业前品牌联动| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.嫁接本地牛奶企业，植入商场、社区、案场三方联动资源，跨界合作提升话题声量，以大商业开业为切入

78、点，以牛奶为介质，城市大范围拓客行动。一张万达福一切wonderful酃湖万达7月2日盛大开业衡阳尽在掌握创意拓展在开业前一个月开始派发万达福，万达福含有万达各大入驻品牌的体验券、折扣券，客户可凭万达福在开业及开业后的体验月使用。 | W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy

79、landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink

80、and play.开业盛典国际万达让衡阳岂止于繁华政府站台增加公信力品牌站台增加活动引力| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.明星站台增

81、加影响力明星站台增加人气力邀一线大牌为开业盛典聚集更多人气,建议明星：李玟、王力宏等国际知名的歌手| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.政府站台增加

82、公信力力邀政府官员为万达广场的开业背书，为万达广场对于衡阳、区域、板块、城市的重要性证明| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|品牌站台增加吸引力各品牌站台，宣布开业当天本品牌的活动力度和促销优惠以及免费体验等优惠政策。 | W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the pas

83、t smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.开业倒计时一百天#他来了#悬念炒作，聚焦开业时间| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful m

84、emory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.3月7月4月炒作入驻品牌#大WAN驾到#大WAN语录#5月大商业亮灯大WAN云集演唱会集中引爆人气运营线推广回顾大商业开业万达大事件引爆衡阳所有的品牌运营皆是服务于产品销售，最大程度的利用万达广场开业增加了客户对产品的购买信心S A L E产品销售回到项目本身，万达广场的开业对于不同产品也有着不同的意义| W A N D A P L A Z A | Wanda is the center of the city

85、, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.先看投资品1| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time

86、 changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.对于投资品的客户而言，一座5A级的万达广场意味着衡阳前所未有的繁华也意味着无法想象的投资前景，而前景和钱景便是投资最看重的因素。所以在开业前为投资者制造“抄底”的机会，快速去化投资品，无疑是最好的时机| W A N D A P L A Z A | Wanda is the center of the city, le

87、ading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.商业以流量为王，人流多的地方，大商业所带来的流量逼定会推动商铺或公寓价格水涨船高| W A N D A P L A Z A | Wanda is the center of the city, leading the trend

88、 of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.一个现象在大商业开业之前，对于投资者而言就意味着涨价前的“抄底”| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flie

89、s, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.一个机会开业前的投资品一定不愁卖我们只需要在开业前旗帜鲜明的输出利益点直接告诉客户“钱景无限”将万达广场开业的利好与商铺及公寓的投资价值关联到极致其他的，客户会自行脑补| W A N D A P L A Z A | Wanda is the center of the city, leading the

90、 trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.万达一开牛市自然来建面约35-55人潮旺铺即买即升值| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time fl

91、ies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.商铺推广主题| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most bea

92、utiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a par

93、adise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D

94、 A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.开业前价格买开业后价值跟着万达，玩赚衡阳| W A N D A P L A Z A | Wanda is the center

95、 of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies

96、, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.衡阳，变了从来没有奢望衡阳的城市热点会有改变，万达广场即将开业，原来板块新城，现在的商业中心，7.2，衡阳从此变了酃湖万达让衡阳岂止繁华#2021 超级WAN#全国第五座万达广场5A级旗舰店即将盛大开业| W A N D A P L A Z A | Wanda is the center of th

97、e city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time

98、 changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.万达，够了数百家商家入驻中国商业TOP品牌IMAX影院，孩子王，宝贝王.生活在万达，够了酃湖万达让衡阳岂止繁华#2021 超级WAN#全国第五座万达广场5A级旗舰店即将盛大开业| W A N D A P L A Z A | Wanda is the center of the city, leading the

99、 trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past

100、smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.开业，赚了 7.2日铁定开业，在万达又一开业涨值的案例上将画上衡阳的一笔投资开业万达，赚了酃湖万达让衡阳岂止繁华#2021 超级WAN#全国第五座万达广场5A级旗舰店即将盛大开业| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times

101、|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.寓万达驭世界建面约36万达全能公寓即买即升值| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the

102、past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.公寓推广主题| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Pl

103、aza, a trendy landmark, is a paradise for young people to eat, drink and play.再看住宅产品2| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young

104、people to eat, drink and play.对于住宅的客户而言更看重的是眼见为实的繁华配套一座5A级万达广场的开业兑现的不仅仅只是一个购物中心的商业配套更是生活品质的巨大提升当大商业的繁华如实呈现时客户买的也就并不是简单的房子，而是理想的生活| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza,

105、 a trendy landmark, is a paradise for young people to eat, drink and play.在年度10个亿的目标中住宅占比三分之二必然会是产品去化的重中之中| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is

106、a paradise for young people to eat, drink and play.而伴随着万达广场的开业又一重磅利好也将兑现酃湖公园开园| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people

107、to eat, drink and play.不仅仅只是又一配套的完善更是真正理想人居的样板示范| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.一面是人潮一

109、面酃湖如画一面万象繁华 | W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the cente

110、r of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.酃湖公园开园大动作调查显示，全球每600座城市，才能享有一座城市湖区。天然湖景资源非常有限，且伴随不断开发，可开发资源将越来越稀缺，甚至绝版。在国内生态环境日趋恶化的情势下，城市湖区已越来越少，

111、湖区面积越来越小，所以酃湖是绝对的稀缺资源！所以我们的推广重点，是紧抓酃湖的湖资源捆绑炒作通过湖资源的稀缺性营造产品销售线上的紧迫感| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drin

112、k and play.动作一：话题起势#800万衡阳人，都在改湖籍！#800万人抢100个湖籍登记名额，再错过可就真的没有了#兄弟反目，竟是为了一个“湖”籍名额#| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young peop

113、le to eat, drink and play.配合#800万衡阳人，都在改湖籍！#的话题，线下大量投放限量户籍卡的特殊拓展物料，万达邀您入“湖”籍的湖籍护照，凡认筹入湖籍的客户，可享万达系列圈层专享活动及额外购房优惠特权。| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landm

114、ark, is a paradise for young people to eat, drink and play.酃湖公园开园动作二：升温炒作1、湖居博物馆采集世界著名城市湖泊的36种湖泊水，在酃湖万达营销中心【湖居博物馆】进行展出，体现湖泊资源的稀缺性。| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza

115、, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to

116、eat, drink and play.2、品牌跨界：赠你一瓶酃湖水10111011瓶限量酃湖瓶限量酃湖水，赠水，赠10111011位衡阳之子位衡阳之子借鉴可口可乐歌词瓶/茶颜悦色杯瓶创意，设计创意包装，示爱酃湖，送给全衡阳，让它成为话题事件，引发大众自发传播。壶身文案:入“湖”籍，来一湖酃湖水，与万达有湖同享。| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most be

117、autiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|3、线上炒作，持续引爆有湖同享临湖而居，是湖气！临酃湖万达而居，更是福气！不亦乐湖临湖垂钓，很欢乐！酃湖畔一站式吃喝玩乐，更欢乐！难得湖图2500亩湖景资源，难得！2500亩酃湖畔的万达广场，更难得！| W A N D

118、A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.酃湖公园开园动作三：湖畔演唱会酃湖万达X属性：湖属性：闹| W A N D A P L A Z A | Wanda is the

119、center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.酃湖公园开园动作三：湖畔群星演唱会古有哪吒闹海的传说现有万达闹湖的潮流与酃湖万达一起湖闹| W A N D A P L A Z A | Wanda is the center of

120、the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.酃湖公园开园动作三：湖畔群星演唱会| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.销售线推广回顾大商业开业酃湖公园开园商铺万达一开牛市自然来公寓寓万达驭世界住宅一面酃湖如画一面万象繁华PROFESSIONAL OWER IS ASSING ON品牌价值深度运营商THANKS!